Here is an overview of the key points and strategies discussed in the video for managing website traffic and leveraging Pinterest effectively.

1. Impact of March Google Update:

The speaker’s website was minimally affected by the March Google update, termed “Google apocalypse.”

Despite a significant drop in Google search traffic, the overall traffic remained stable due to increased traffic from other sources, particularly Bing and Pinterest.

2. Traffic Analysis:

The website experienced a severe drop in Google search traffic, but organic search traffic from Bing increased.

Pinterest became a major traffic source, compensating for the loss from Google.

3. Pinterest Strategy:

A few years ago, Pinterest changed its algorithm to favor content that kept users on the platform, reducing the visibility of pins that directed users away.

Pinterest later reversed this decision, realizing the value of external content, which led to improved traffic for websites using Pinterest effectively.

4. Case Study:

A Project 24 member used Pinterest successfully to drive traffic to their Etsy store and blog.

Cook for Folks, the speaker’s website, benefitted from this strategy as well, showing a significant increase in outbound clicks from Pinterest.

5. Engagement and Growth:

The engagement time on the website increased by 15% compared to the previous year, indicating better content fit for visitors.

Another Project 24 member reported substantial growth by focusing on Pinterest, reaching 30,000 sessions per month within a few months of starting their website.

6. Pinterest Implementation:

The speaker highlighted the importance of having templates for pins to streamline the process.

Using tools like Canva or Photoshop to create pin templates can save time.

Tracking and optimizing pins based on performance data from Pinterest is crucial for ongoing success.

7. Content and SEO Optimization:

Writing SEO-optimized descriptions for pins is important as Pinterest relies heavily on keywords.

Regularly creating and scheduling pins can help maintain a steady flow of traffic to the website.

8. Brand Building:

While Pinterest is effective for driving traffic, it doesn’t contribute significantly to brand building.

High-quality, non-misleading content can improve user experience and increase the likelihood of users following and engaging with the brand.

9. Future Plans:

The speaker plans to explore additional traffic sources and brand-building strategies.

Future content will delve deeper into Pinterest strategies and other methods to drive traffic and strengthen brand recognition.

10. Recommendations for Project 24 Members:

Members are encouraged to take the Pinterest course offered in Project 24.

Using Pinterest can be a valuable strategy for blogs and websites to diversify traffic sources and reduce reliance on Google.