How to Boost Social Media Video Engagement with Canva

Adding a sense of intrigue or incorporating reveals into social media videos can significantly enhance viewer interest and engagement. This technique is particularly effective for showcasing features, text, images, or videos in adverts and content pieces. Here’s a step-by-step guide to creating engaging videos using Canva’s card animation:

Step 1: Start with a Blank Canvas

Design Choice: Begin with a blank mobile video design in Canva. This effect is versatile and can be adapted to any size or layout.

Example Use: Create a reel to showcase testimonials.

Step 2: Create a Title Page

Title Creation: Add a simple title page by inserting a text box with your desired copy. Format it using brand fonts and colors.

Image Frames: Use Canva’s Elements and Frames to add pill-shaped image frames, teasing images that will appear later.

Step 3: Add and Format Text and Images

Layout: Space the image frames between text by adjusting paragraph spacing. Resize and position frames as needed.

Animation: Apply subtle animations, like the Tectonic effect, to text and frames, adding movement from different directions.

Step 4: Create Card Reveals

Slide Preparation: For each slide, add an image frame and a content card. Use rounded corners for consistency.

Content Design: Include relevant content, like names and testimonials, ensuring readability.

Grouping Elements: Group text boxes with the rectangle to form a single card for animation.

Step 5: Arrange and Animate Cards

Alignment: On the first slide, stack cards vertically and horizontally so that one covers the other. Add shadows for depth.

Page Duplication: Duplicate the page, rearrange, and resize cards to create a reveal effect, like fanning out images.

Transitions: Use transitions like “Flow” for subtle reveals and “Match and Move” for smooth animations between slides.

Step 6: Refine and Duplicate

Timings: Adjust slide durations to allow viewers time to read content and view images.

Template Creation: Copy and paste the set of slides to create templates for further sections, updating content as needed.

Applications and Benefits

This simple yet effective animation technique can be used across various contexts, such as:

Product Reveals: Highlighting product features or launches.

Real Estate: Showcasing property listings.

Beauty Products: Revealing ingredients or benefits.

Summary

Using Canva for creating engaging video content is both easy and rewarding. This method allows for creative expression while maintaining brand consistency. For more insights and tutorials, consider joining the “Meaningful Creations” newsletter, which offers weekly design tips and resources.